In-depth Analysis of the Reasons for the Failure of Sharjah Company to Register Nuclear Name

When registering a company in Sharjah, name approval is the first step in the business journey and a key step in determining whether the subsequent process can proceed smoothly. According to statistics, about 30%-40% of the applications for verification accepted by Sharjah's Ministry of Economic Development (SEDD) and major free zones each year fail to pass at one time due to various reasons, resulting in delays in enterprise registration, increased costs and even missed business opportunities. This paper will analyze the deep reasons for the failure of Sharjah company's registered nuclear name from many aspects.

1, name duplication: the same industry or cross-industry approximate name

core rule: Sharjah company names must meet the "uniqueness" principle, that is, in the same administrative division, the same industry category, there must be no identical or highly similar names.

Typical cases:

if "Al Sharq Trading FZE" already exists, a new application for "Al Sharq Logistics FZCO" will be rejected for duplication of the name "Al Sharq", even if the industry is different.

Similar pronunciations such as "Sunrise" and "Sunraise", "Global Link" and "Globe Link" may also be judged by the system as a risk of confusion.

2. Violation of laws and regulations: sensitive words and misleading expressions

core Rule: Names must not contain national vocabulary, politically/religiously sensitive words, misleading expressions, etc.

Typical cases:

unauthorized use of national terms such as "UAE", "Emirates" and "National.

Use politically/religiously sensitive words such as "Democracy" and "Islamic" (not certified by a religious institution).

Misleading statements such as implying a government background (e. g., "Government-Linked", "Royal Sponsored"), exaggerating the scale of operations (e. g., "Group" and "Holding" require proof of subsidiaries), and promising false returns (e. g., "Guaranteed Profit" and "High Return").

3, the name structure is not standardized: missing elements or sequence error

core rule: Sharjah company name must follow the structure of "administrative division + font size + industry + organization form", and all parts must conform to the specifications.

Typical cases:

the name "Sharjah Trading" was rejected for lack of organizational form.

The name "Hamriyah 123 Logistics FZE" was rejected because the font size contained numbers.

When Arabic names are used, the English translation is not provided or the meanings of the two are inconsistent.

4, infringement of intellectual property rights: unauthorized use of trademarks or brands

core rule: names must not be highly similar to registered trademarks and well-known brands, and may be rejected even if the industry is different.

Typical cases:

the application for "Apple Tech FZE" was rejected because "Apple" is a well-known trademark in the world.

The name "Nike Sportswear FZCO" was not authorized and was found to be infringing.

5, special industry restrictions: financial, medical and other pre-approval.

Core rule: For regulated industries such as finance, healthcare, education, etc., the name must contain specific words and a license must be obtained in advance.

Typical cases:

the application for "Sharjah Financial Services FZE" did not provide a financial license and was required to supplement materials.

The name containing "Hospital" and "Clinic" was not approved by the Ministry of Health and was directly rejected.

6. Technical error: file missing or format problem

core rules: Incomplete submission of materials (e. g., failure to provide a copy of a shareholder's passport), failure to notarize documents or translation errors may result in a failure to verify the name.

Typical cases:

the shareholder passports were not certified by the UAE Ministry of Foreign Affairs and were required to be resubmitted.

The file format does not meet the requirements, such as not using the official font or font size.

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